How to takeover as a small business

You’re a small business. The key word is small. Your competitors probably have more people, money and resources. That doesn’t mean you can’t win. Small isn’t always a bad thing — there are a few things that you can do that big companies can’t do. Things that can help you win.

Be quicker

Big companies are filled with bureaucracy. It takes meetings, reports and presentations just to do anything. Your business doesn’t need to be that way. By having fewer people to convince, you can move quicker, much quicker, than your competition. This will allow you get to markets that your competitors can’t get to first. It will allow you to be more nimble and adjust to your customers’ needs.

Get personal

Something tends to get lost when a huge company tries to effectively handle customers. This shouldn’t be your downfall. Being smaller means that you can give more attention to your customers. Get to know their names, their habits, their preferences. Getting to know your customers is going to let you know how to serve them better.

Take risks

The bigger you are, the harder it tends to be to take risks. With more people you’re responsible for (more employees, maybe even shareholders), the risk of failing becomes much higher than it is when you’re small. It doesn’t mean that you, as a small business, have nothing to lose — of course you do. But what it means is that you can probably afford to take more risks than a larger company. In their eyes, the status quo is probably fine. But for you, you’ll need to do something different to break the mold.

Being a small business isn’t something that should worry you. It’s something that should excite you. You’re given an opportunity to do things that a lot of (bigger) companies won’t do. That’s how you’ll win: not in spite of the fact that you’re small, but because of it.